Our three-fold corporate promise is to provide, protect and advance, in the interests of long-term business sustainability.

Our values
Print this page

Our values

Our corporate vision - to be one of the top five aluminium producers in the world by 2015 - is supported by a set of corporate values, encapsulated in three words: providing, protecting and advancing.

Providing

Our extensive smelting operation at Jebel Ali, Dubai, is set on a 480-hectare site and provides excellent career opportunities for UAE residents. As the Emirate of Dubai's industrial flagship, our company provides a major stimulus to the local economy, contributing to the Nation's economic stability, as well as the UAE's continued growth and development.

Our high quality aluminium products are used extensively across diverse industrial sectors, ranging from aerospace and electronics - where our company is renowned for producing the highest purity aluminium for these exacting applications; through the transport, construction and industrial sectors; to the automotive industry - where DUBAL is the world's number one supplier of foundry alloy.

Across the spectrum, DUBAL products and activities help improve living standards and quality of life for people all over the world.

Protecting

At DUBAL, we pursue our operations ever mindful of the need to protect the environment, as well as the health and safety of our employees and the community. As a corporate citizen, we respect the need to preserve precious natural resources, especially air and water.

Without exception, the management of DUBAL puts the safety and security of people and the land at the forefront of all decision-making. We endeavour to act responsibly and admirably to protect the environment by providing a safe, secure work environment, minimising harmful emissions, and adopting a 'reduce, reuse, recycle' mentality in all our activities.

Advancing

DUBAL, as a company, is committed to using in-house technology to perfect our processes and thereby produce the world's best quality aluminium products. Extensive laboratory research and experimentation enables us to continuously identify new mechanisms, and ways of doing things, giving our company a competitive edge that rivals the best in the industry. Additionally, we are dedicated to achieving our corporate vision to rank among the top five aluminium producers in the world by 2015.